This new type of search results make SEO for Google Local vital for the success of any business that has a local target audience. Testing has show that Google’s algorithm for local search is significantly different than it’s algorithm for organic search and PPC.  It is conceptionally the same. That is, Google rewards site’s algorithmically for having a lot of editorial citations from reputable sources.  The question is what constitutes a quality editorial citation for Google Local?

Call today to talk about your search marketing goals. 520-270-8792

1. Understand your customers’ search behavior

   Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

2. Decide how you will track conversions

   Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

3. Set up auto responders

   Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

4. Do the keyword research

   • Come up with 5 to 10 core keywords within a diverse group
   • Analyze the website’s of your competitors using tools
   • Use other tools to expand the core list

5. Group keywords by the conversation type

   You really want to discover what it is that your potential customer is looking for. For example, if you’re a real estate agent your prospects will be having different conversations if they’re looking for a house from a different state as opposed to someone already in your area looking at the same property. The latter is probably not familiar with the neighborhood, schools, parks, etc., while the former is much more likely to be.

6. Build landing pages on your site for each conversation type

   You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can dominate your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!